Ariel honors 100 Fearless Filipinas who are fearless in pursuing their passion in the Wash Your Fears Summit last October 11, 2016 held at the Shooting Gallery Studios in Makati. In this summit, Ariel’s Brand Ambassador, Ms. Kris Aquino, and 10 Fearless Filipinas are invited as keynote speakers in a discussion on the “State of Filipina Women” where they also share inspiring stories on how they overcame their fears and succeeded in life. The Wash Your Fears Summit aims to demonstrate Ariel’s ability to remove 100 stains in 1 wash through a symbolic washing away of fears by the 100 Fearless Filipinas.
As a part of the 100 Fearless Filipinas, I wrote my fears in a white shirt using a red wine stain. The other Fearless Filipinas also wrote their fears using different stains. The summit pays tribute to all Filipinas who continue to strive to improve the lives of their families and their communities. I believe that I am strong and brave, but I have my own fears. Fears of what the future may hold, my trypophobia, the fear of losing someone I love, the fearing of getting attached, and other fears that I try so hard to hide and conquer. Ariel recognizes the journey to success is often stained by roadblocks that test one’s strength, dedication and commitment yet, we Filipinas, are known to stand up from the fall, wash their fears away and bravely face the world. I have fallen, a lot of times, but I chose to stand up, fight, and bravely faced what the future has in store for me.
The Wash Your Fears summit for women features a panel discussion headlined by Ms. Kris Aquino and ten female celebrity influencers who are known to be fearless in their various roles, such as fearless beauty queen, Miriam Quiambao, fearless advocate for peace and development Amina Rasul, fearless advocate for health and environment Anna Kapunan, fearless beauty queen and advocate for children’s education Marilou Chua, fearless journalist Samira Gutoc-Tomawis, fearless entrepreneur Mandy dela Rama, fearless lifestyle columnist Mons Romulo, fearless pilot Aimee Carandang Gloria and fearless founder of The Cravings Group Badgie Guerrero-Trinidad. Ms. Emmeline Verzosa, Executive Director of the Philippine Commission on Women and Ms. Maria Clara Ignacio, Chief of The Women’s Center – Technical Education and Skills Development Authority are also invited as key note speakers to provide deeper context on the “State of Filipinas” today. All women in the panel shares their inspiring stories on how they recovered from the many stains they encountered in their pursuit of their dreams and ambitions. We, the 100 Fearless Filipinas were stained from the hardship of life, but we never gave up, like the power Ariel, these stains were washed away by the power of courage and strength.
“Sometimes no matter how focused we are on our goals, there will be unexpected situations and stains that will challenge our abilities. But being a Filipina and a mother, I learned to use the last ounce of strength to stand up and face my fears,” Kris said. Like here, I came to a point that I thought there’s no hope anymore, but there will be always a last ounce of strength that you can use if you believe that you can.
Ms. Miriam Quiambao also had her own share of trials, “I draw a lot of strength from my faith. I had my own share of dark moments which lasted for years. My healing journey was filled with feelings of gratitude, positive thoughts, and lots of prayers. I believe Filipinas are strong because we love to pray,” she said.
There were 100 stains, but they were no match for Ariel’s superior stain removal as the audiences witnessed firsthand the product’s efficacy in removing 100 stains in just one wash. Ariel has optimized its formulation which contains a higher level of active ingredients and smart enzymes. The Wash Your Fears Summit seals Ariel’s commitment to clean 100 stains in 1 wash. The power in every wash leads to a worry-free laundry experience, allowing women to have time for themselves and for the people around them.
Now, we can remove 100 stains in one wash and be fearless in facing any challenge that might come your way with the new Ariel. Join us as we face our fears and remove 100 stains by using #Ariel100StainsIn1Wash hashtag.