Red Ribbon launched its very first flagship store in SM Megamall last October 12, 2016. The newest flagship store is located at the Ground Floor, Building A, SM Megamall, Pasig City. The new flagship store highlights design features that all combine to make both every day and special moments even more memorable.
“We designed the flagship store with the intention of giving our loyal customers a more enjoyable experience,” said Ned Bandojo, Head of Marketing of Red Ribbon. “This new store sets us apart and showcases the best of Red Ribbon – in products, services and experience.”
The new flagship store has four new design features not found in any of Red Ribbon’s other branches. The vibrancy of the storefront is more inviting. It has red archways and sleek interior welcomes the customers to enter the spaced for a unique experience.
In front of the store, you will see their newest design, the Art Installation. This first new unique feature showcases one of the bakeshop chain’s signature product, the Black Forest Cake. This oversized slice hits patrons with an immediate visual experience of its delicious combination of chocolate, cream, and cherry that will surely make you hungry and craving.
The second cool new feature is the In-house Baking Area located at the right side of the store. Present only in this branch, customers will be treated to the sight and aroma of selected freshly-baked Red Ribbon delights topped with special decorations.
The third feature is the Huddle Area which is intended for customer bonding and even for fostering community building. Activities and workshops on parenting, home baking, and even personal development will be held here for the customers. It encourages family and friends to create and experience sweet and memorable moments.
Lastly, the fourth feature is the Ribboning Counter. It encourages its customers to personalize the experience of bringing home a Red Ribbon product by allowing them to put their own touch on the Red Ribbon box. You can be creative and may decorate it with more colorful ribbons aside from Red Ribbon’s signature ribbon.
Red Ribbon will also launch their own mobile app, Sweet Moments at Red Ribbon. It is an augmented reality app that can be accessed at the flagship store’s four unique features and other areas. The visitors can take photos of themselves together with some Red Ribbon iconic elements. It also features a digital board game which can only be acquired and played in the huddle area.
“All these elements come together to complete the Red Ribbon experience of creating sweet and memorable moments for any occasion. This is our way of showing appreciation to our many loyal customers who have made our cakes, pastries, bread, and delicacies part of their family moments,” added Bandojo.