Cervical cancer is a major problem for Filipino women. It is in fact, the second leading cause of cancer deaths among Filipinas, with seven dying of the dreaded disease every single day. Two in three Filipinas diagnosed with cervical cancer may die within five years. Cervical cancer is a risk for women regardless of race, age, lifestyle or socio-economic status.
Cervical cancer occurs when abnormal cells develop and spread in the cervix, the entrance between the vagina and the uterus. The human papillomavirus (HPV) is the necessary cause of cervical cancer. It has been shown that 99.7 of cervical cancer patients are positive for HPV infection.
While HPV is primarily transmitted via sexual intercourse, skin-to-skin genital contact is also a recognized mode of transmission. Lifestyle changes can help prevent the development of cervical cancer. Beyond regular consultations and pap smears, vaccines that protect against cervical cancer-causing HPV are also now readily available.
Leading research-based pharmaceutical company GSK continues to ramp up its cervical cancer awareness efforts this year with the patient—the woman—always in mind. In the Philippines, the Power Over Cervical Cancer campaign urges Filipinas to realize that they are empowered—that they can do something to prevent the disease from happening to them, so they don’t miss out on a colorful life ahead or leave their loved ones behind.
In commemoration of Cervical Cancer Awareness Month, GSK Philippines launched its partnership with cosmetics manufacturer VMV Hypoallergenics at a press event entitled Put On Your Power Pout!, held last May 28th at Makati Shangri-La Hotel. The partnership introduces a twist on spreading awareness: encouraging women to join the movement by wearing purple lipstick to show their support for the advocacy on cervical cancer prevention.
JOIN THE MOVEMENT NOW—take a photo of yourself wearing VMV Hypoallergenics’ Tutu or Chorus Line lipstick (or a photo of you holding your kiss mark from the lipstick) and post it on Instagram and Facebook with the hashtags #PowerPout and #PowerOverCervicalCancer!
Source: Press Release