Global creative powerhouse CASETiFY has today announced the beginning of its International Women’s Day campaign, aiming to empower, inspire, and celebrate womanhood around the world by using its platform to let others hear the voice of the many female creators that are part of the CASETiFY Artist Program.
Apart from the landing page celebrating female designers and creators, the brand has also unveiled a charity campaign that will see part of the profits coming from the sale of phone cases during the IWD season donated to She’s the First, a Community Based Organization that launched in 2009 as a simple YouTube video behind the idea to use social media to inspire and motivate Millennials to support girls’ education.
During the International Women Day’s week, the brand will feature on its social media page, the most powerful one in the industry with almost 3 million followers, accessory designs from female artists and voice messages from their authors speaking about the inspiration behind their creations. See some of them below.
It’s Okay, I’m Okay by Kristen Peers (United States)
Kristen Peers comments: “All of the women in my life and family that have come before and after me have taught me so much. They inspire me to stay true to myself and to live a life full of compassion, strength, and curiosity. My “It’s okay, I’m okay” design is a mantra we can use to empower ourselves as we navigate our mental health journeys. Life is hard and it doesn’t always feel okay, and that’s okay! It’s a reminder to stop, take a breath, and refocus”.
Keep Growing, by Nawaal Illustrations (South Africa)
Nawaal Illustrations comments: “I aim to create art that celebrates sisterhood and community. I also aim to show black women living an easy and carefree life. Often black women are expected to be strong, and I want to highlight the importance of resting and enjoying ourselves. I am fortunate enough to have three sisters, growing up we could always go to each for anything. It showed me the importance of sisterhood.”
She Can, by Huyen Dinh (Vietnam)
Huyen Dinh comments: “I combine pastel colors, wobbly lettering, and illustration with quirky humor to bring positive vibes and encourage people to embrace their imperfections. As a Vietnamese woman artist, I want to express that spirit through my
art and help validate other women of color creatively. When other female artists look at my art, I hope to inspire them with the mindset: “If she can do it, I can do it too.”
Be My Muse by Mond Kim (Korea)
Mond Kim comments: “There are many amazing women who have made a difference in my life,
But it’s my past and my future self that influences me the most. I’m learning from my past self and working hard for my future-self ahead. The most you trust and cherish yourself, the more you appreciate, enjoy, and cherish your work and the work process. Work that was born in that way gives itself power to it”.