Ever Bilena steps into a meaningful new chapter as it becomes the official color cosmetics sponsor of Miss Universe Philippines 2026 for the first time.
The partnership was introduced through a runway event at Ayala Malls Arca South, drawing an estimated crowd of 30,000. It was more than just a pageant appearance. It felt like a shared moment between the candidates and the women who see themselves in them.
One of the most memorable parts of the afternoon was when the delegates stepped off the stage and into the crowd, personally handing out Ever Bilena beauty kits along with fresh flowers. Each kit featured the brand’s best-selling Serum Tinted Lip Balm. It turned what could have been a typical event into something more personal. A simple but meaningful way to celebrate women, not just those on stage, but everyone watching.
The collaboration reflects Ever Bilena’s long-standing belief that beauty goes beyond makeup. It is about confidence, self-expression, and showing up as you are. Partnering with Miss Universe Philippines brings that message to a bigger platform, one that continues to shape how Filipina beauty is seen today.
“Ever Bilena has always been about empowering women through beauty,” said Rafeea Custodio, Brand Manager. As the competition continues, the brand also introduces the Miss Ever Bilena special award. This will be given to a candidate who best represents confidence, authenticity, and a kind of beauty that feels real and relatable.
More than a milestone for the brand, the partnership is a reminder of what Ever Bilena has always stood for. Beauty that includes, uplifts, and celebrates every Filipina.
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