Targus®, a global leader in laptop bags and mobile computing accessories, officially introduced PENGO the Penguin, the first character in its new Limited-Edition Plush Collection, through a special launch event held at The Travel Club +, EDSA Shangri-La.
The event brought together members of the media, lifestyle influencers, and loyal Targus customers to celebrate the arrival of PENGO — a collectible plush toy that symbolizes resilience, adaptability, and companionship. Guests enjoyed an afternoon of fun photo opportunities, light refreshments, and an exclusive preview of the plush campaign that will run from November to December 2025.
As part of Targus’ gift-with-purchase promotion, customers who buy select Targus backpacks, including the Avila and Work+Play collections, will receive a complimentary PENGO plush toy— the first of four exclusive collectible designs. Each quarter will unveil a new character, available while stocks last, creating urgency and excitement among shoppers and collectors alike.
“This campaign is more than just a promotion. It’s our way of bringing joy to our customers and strengthening their connection with the brand,” shared Eric Kuan, Commercial Director, APAC at Targus. “PENGO captures the spirit of Targus—dependable, smart, and always ready for adventure.”
The Limited-Edition Plush Collection is a first for Targus in the Asia-Pacific region, with PENGO the Penguin leading a lineup of four collectible plush toys to be released quarterly. Each character embodies the Targus brand values of adaptability, reliability, and smart design, adding a playful twist to the brand’s innovative tech and travel accessories.
The launch event also featured a “Cutest Selfie with Pengo” contest, encouraging attendees to capture their most creative photo moments for a chance to win a special gift box from Targus.
The Targus Plush Collection is now available at select Travel Club stores and authorized Targus retail partners nationwide. Customers can visit Targus Philippines on Facebook and Instagram (@TargusPH) for more details and participating store information.
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