As the country grapples with record-breaking heat index levels reaching up to 47°C in several areas, homegrown skincare brand Dermorepubliq is highlighting its first-ever sunscreen, the DermoSun Mattifying Sunscreen, in a summer campaign that encourages daily sun protection. Formulated in response to the growing demand for sun care suited to Filipino skin and tropical conditions, DermoSun takes center stage this season through a multi-platform push that includes a TikTok challenge and strategic billboard placements across Metro Manila.
The launch marks the brand’s official entry into the sun care category and a wider push to normalize sunscreen use as part of everyday skincare beyond seasonal use. The DermoSun Mattifying Sunscreen is formulated with SPF 30 broad-spectrum protection and designed to be lightweight, matte, and blend seamlessly into the skin without leaving a white cast, making it ideal for daily wear in the country’s climate.
Infused with Centella Asiatica to help soothe irritated skin, Jeju Aloe to rehydrate, and Niacinamide to regulate sebum and improve skin texture, making it well-suited for oily or combination skin in humid environments. Priced at P499, the product is available through TikTok Shop, Shopee, Lazada, and www.dermorepubliq.com, as well as at Dermorepubliq kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
“Suncreen was one of the most requested products by our users, and we developed DermoSun to reflect what they value — daily protection, comfort in our climate, and a formula that fits seamlessly into their routines,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “This campaign is our way of making sun protection more approachable and part of the lifestyle, not a chore.”
To help normalize daily sunscreen use among younger consumers, the brand recently launched the DermoSun 2-Finger Challenge, a TikTok-led initiative encouraging users to post short videos demonstrating proper sunscreen application using the dermatologist-recommended two-finger method. The campaign taps into the brand’s growing creator community, inviting users to share educational or creative sunscreen routines featuring DermoSun in a yellow basket. To join, participants must tag @dermorepubliq, use the hashtags #DoItWithDermo and #Dermo2FingerChallenge, and follow the brand on all platforms. Multiple entries are allowed.
The TikTok challenge runs until May 30, 2025, with one winner receiving an all-expense-paid trip for two to Boracay, to be announced on June 10. Submissions will be judged based on creativity and relatability (60%) and accuracy of application (40%).
To drive broader awareness for the campaign, Dermorepubliq rolled out billboard placements across key locations in Metro Manila with a static installation along C5 Eastwood and LED displays at EDSA Guadalupe and C5 Pasig. Featuring visuals that spotlight DermoSun Mattifying Sunscreen’s lightweight, grease-free formula, the outdoor campaign reinforces the brand’s message that sun protection can be both practical and seamlessly woven into real-life routines.
Known for its accessible and science-backed skincare, Dermorepubliq first rose to popularity through TikTok Shop and has since expanded into a multi-platform brand with a strong connection to its online community. The launch of DermoSun marks its official entry into the sun care category, solidifying its role as a homegrown skincare brand committed to Filipino consumers with a campaign aimed at reshaping habits using content, creators, and education to make everyday sun protection a cultural norm.
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