Manila, Philippines — January 2026 — Prime Lash, the metro’s fastest-growing and top-rated lash salon, continues its strategic expansion with the opening of two new nook branches located inside Barefaced Salon in Makati and Quezon City.
The Makati nook officially opened on January 30, 2026, followed by the Quezon City nook on January 31, 2026. These openings mark an important milestone in Prime Lash’s growth as it introduces a salon-partnership model designed to improve accessibility while maintaining service excellence.
A Strategic Expansion Model
Prime Lash’s nook concept is built on collaboration with established beauty salons, allowing clients to conveniently incorporate professional lash services into their existing beauty routines. By operating within Barefaced Salon, Prime Lash serves customers who are already seeking premium beauty services and are looking for trusted lash solutions in the same location.
This model enables Prime Lash to extend its reach while preserving the quality, consistency, and expertise that have earned the brand its strong reputation.
As shared by Rakel Luy, Founder and CEO of Barefaced Hair Studio & Spa:
“Do the best you can until you know better. Then when you know better, do better.”
This guiding principle aligns closely with Prime Lash’s mission of thoughtful growth and elevated service.
Rich Morales, Founder and CEO of Prime Lash PH, further emphasized the brand’s vision:
“Leading with depth, beauty, and wisdom. Transforming by helping others remember who they are.”
Together, these values form the foundation of the collaboration between Prime Lash and Barefaced Salon.
Service Offerings and Pricing
Prime Lash offers a comprehensive range of lash styles tailored to different preferences and aesthetic goals:
- Dainty Natural – ₱999
- Elite – ₱1,699
- Hybrid – ₱1,999
- Wetlook – ₱2,499
- Classic – ₱2,799
- Royalty – ₱3,499
- Dainty Prominent – ₱3,499
- Wet-Wispy – ₱3,699
- Airy – ₱3,999
- Anime – ₱4,199
All services are performed by trained lash artists using premium products to ensure comfort, durability, and precision.
Branch Network
With the addition of the Makati and Quezon City nook branches, Prime Lash now operates in the following locations:
Regular Branches
- Lacson
- Taft
- Quezon City – Katipunan
Premier Branch
- Bonifacio Global City
Nook Branches (Inside Barefaced Salon)
- Makati
- Quezon City
Community Engagement
Prime Lash offers a 15 percent discount to University of Santo Tomas Alumni upon presentation of a valid alumni identification card, reinforcing the brand’s commitment to community engagement and customer appreciation.
About Prime Lash
Prime Lash is a leading professional lash salon known for its rapid growth, high client satisfaction, and commitment to service excellence. With a focus on quality craftsmanship, premium products, and innovative expansion strategies, Prime Lash continues to redefine convenience and standards in the local beauty industry.
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