As part of their drive to promote digital entrepreneurship as a means to stimulate local economies and help Filipinos build sustainable income, PLDT and Smart supported the Department of Social Welfare and Development – National Capital Region (DSWD NCR)’s recent “Sustainable LiveliTalks: Masterclass” held in Pasay City.
A key component of the DSWD’s Sustainable Livelihood Program (SLP), this particular masterclass featured PLDT and Smart’s award-winning eBizNovation program, which equips micro, small, and medium enterprises (MSMEs) with practical knowledge on how to leverage social media platforms to grow their businesses and participate meaningfully in the digital economy.
“We believe that digital inclusion is key to uplifting communities and enabling MSMEs to thrive,” said Stephanie V. Orlino, AVP and Head of Stakeholder Engagement at PLDT and Smart. “Through programs like #eBizNovation, we aim to equip entrepreneurs with the tools and knowledge they need to succeed in the digital space.”
A key highlight of the session was the story of Abbie Ricohermoso, owner of Josefina’s Homemade Food, who shared her journey from managing a small family eatery to building a thriving online business selling bottled Filipino dishes. With support from the Department of Trade and Industry (DTI), PLDT and Smart, and in partnership with TikTok Shop, Ricohermoso expanded her market reach, created employment opportunities, and gained international recognition. Her growing business now supports more local employees, demonstrating the transformative power of digital tools in local entrepreneurship.
Ricohermoso’s story resonated with attendees, including Belinda Formanes, 64, a sari-sari store and candle business owner. “Miss Abbie Ricohermoso’s talk really made an impact on me,” Formanes shared. “She showed how she started from her kitchen and grew her business online, even explaining the legal and technical steps. Her journey made me believe I can sell online too.”
To complement the e-commerce and social media marketing discussions, PLDT and Smart also conducted their #BeCyberSmart session, designed to help MSMEs protect their businesses from online scams and cyber threats. The session emphasized the importance of digital vigilance and responsible online practices.
Janred Mendoza, 33, member of DSWD-NCR SLP Association operating electric transport service, shared his key takeaway. “Be vigilant about links—whether from messaging apps, emails, or comment sections. Report suspicious content to telcos, platforms, or trusted authorities. These habits help track and shut down threats.”
PLDT and Smart’s support for MSMEs through eBizNovation and #BeCyberSmart is part of their broader advocacy for digital inclusion, aligned with the Group’s commitment to help build a digitally empowered Philippines.
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