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Press Release

Giordano Launches Finding Dory Collection

June 28, 2016

Thirteen years ago we were all introduced to Dory, the friendly-but-forgetful blue tang fish in the extraordinary underwater world of Finding Nemo. Now the lovable character takes the lead and embarks on an exciting journey to reunite with her family in the much-anticipated movie follow-up, Finding Dory.

Following the success of the movie tie-up campaigns like Monsters University and Inside Out, Giordano Philippines launches yet another collection featuring the new Disney Pixar animated film that gives importance to the value of family.

“Finding Dory brings out the significance of family. The movie represents the values that Giordano wants to push forward this year,” said Giordano Philippines Vice President for Merchandising Rochelle Tan.

‘Finding Dory Collection by Giordano’ features premium pieces perfect for the whole family. It comprises of high-quality fabrics, printed with typography and graphics reminiscent of the moving underwater story, for the male, female and junior lines.

 

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The collection, like the movie, advocates marine life conservation through infographic tees. The tees promote the three R’s of marine conservation namely, Rescue, Rehabilitate and Release.

“Aside from promoting family values, this movie also promotes the importance of marine life and how we should take necessary actions to conserve it. As a conservation advocate, Giordano, with its infographic shirts, raises awareness on this subject,” said Tan.

Also included in the collection conveying same message are a set of statement shirts featuring quotes from the movie in creative typography; a Finding Dory Icing tee set featuring quirky pocket designs; and a Hoodie set with an all-over print on the inner hood and pocket designs.

For more information about the collection, please visit www.facebook.com/GiordanoPhilippines.

Finding Dory Giordano
by Athena Jeunnesse Mae Tria 
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About Athena Jeunnesse Mae Tria

Athena, a Juris Doctor graduate from the prestigious Arellano University School of Law, stands at the intersection of legal expertise and creative expression. Her journey began with an undergraduate degree in AB Legal Management from the renowned University of Sto. Tomas. As an avid blogger since 2011, Athena has honed her communication skills, weaving insightful narratives that resonate with her readers. Her blog covers a diverse range of topics, from travel to personal reflections. In 2012, she expanded her horizons by venturing into event coverage, rubbing shoulders with influential figures and capturing the essence of each occasion. Beyond the love for courtroom and keyboard, Athena immerses herself in captivating books, savoring the art of storytelling across genres. When she's not poring over legal texts, she's battling mythical creatures in video games—a testament to her imaginative spirit. Her love for anime, Netflix series, and Kdramas adds color to her downtime, where character arcs and plot twists fuel her passion. In a previous chapter of her life, Athena wore the mantle of a Twitch Streamer, entertaining audiences with her gaming prowess. These days, she prefers the camaraderie of playing games alongside her Discord friends, sharing victories and laughter across virtual landscapes. Her wanderlust knows no bounds. Athena craves adventure, exploring new destinations, sampling local cuisines, and documenting her experiences. Whether it's a bustling city or a serene mountaintop, she embraces each journey with open arms. In summary, Athena embodies a unique blend of legal acumen, creative flair, and an insatiable curiosity—a remarkable individual whose multifaceted interests enrich both her professional and personal endeavors.

View all posts by Athena Jeunnesse Mae Tria

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