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FWD Life Philippines Launches Orange World App

August 19, 2016

FWD Life Philippines, the fastest-growing insurance company in the country today, has launched another industry innovation for today’s tech-savvy and passion-inspired consumers—a lifestyle rewards app.

The mobile app “Orange World,” now available for download on the Apple App Store and Google Play, aims to become a go-to source of trends in four (4) popular interest points for Filipinos today: travel, food, fitness, and the arts. It also offers exciting freebies and perks from a carefully curated selection of merchant partners.

Users can earn “passion points” via the app which they can redeem by simply logging in, reading, sharing, or liking content and rewards. There is no purchase or membership requirements to avail the perks.

 

orange world app

 

Empowering passions of Filipinos today

“FWD Life Philippines has always been about encouraging people to pursue their passions and living life to the fullest,” said FWD Life President and CEO, Mr. Peter Grimes. “With Orange World, we are articulating our vibrant and dynamic brand as we empower people to live passionate lives.”

“The app is part of an engagement strategy which is geared towards understanding the lifestyles of today’s customers,” Grimes added. “As we change the way people feel about insurance, we remain committed to stay relevant with them, and be attuned to their passions and interests.”

“Orange World” has brought together up-and-coming and trendsetting merchants from across the four (4) passion points identified. FWD Head of Marketing Rochelle Vandenberghe related, “With just a click, users will not only find fresh content on what’s new on travel, food, fitness, and the arts, they will also get to live those passions for free!”

Utilizing user-friendly technology as brand differentiator

FWD Life Philippines, with its vision to change the way people feel about insurance, is proud of its challenger brand status. As it marks its second year of operations in the country, the company is as committed as ever to enable more Filipinos to “Get Ready to Live!”

With “Orange World” mobile app, FWD makes effective use of technology to adapt with today’s generation of savvy consumers, connecting them to interests and activities they are passionate about. “We are extremely excited to share the app with Filipinos,” Vandenberghe added. “We invite everyone to download the app now to discover more about their pursuits in life, the fun, engaging FWD way! Through the app, we hope that they see FWD as a brand that empowers them to live without hesitation.”

Orange World App

 

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FWD Life Orange World
by Athena Jeunnesse Mae Tria 
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About Athena Jeunnesse Mae Tria

Athena finished her degree on Bachelor of Arts, Major in Legal Management in the University of Sto. Tomas, Manila, Philippines . She took her primary, secondary, and intermediate studies in Saint Paul College of Makati . She is a single mom, currently a law student and a full-time Virtual Assistant. She started blogging in 2004 and had her first paid domain in the year 2011. She covered events since early 2012. She loves to write, take pictures, read books, dance, Netflix, anime, and eat. Despite her busy schedule, she finds time for her other interests like PC and console gaming, and livestreaming on Twitch or YouTube. She also loves a few bottles of beer. ;)

View all posts by Athena Jeunnesse Mae Tria

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Hi! Welcome to my blog! My name is Athena. I’m a blogger, streamer and a law student. I’m currently working full-time as a Virtual Assistant. I love playing, reading, writing and traveling. I have been blogging since 2004 and moved to my self-hosted site in 2011. I started livestreaming in 2017 on Twitch, but mostly streaming now on Facebook Gaming.

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