Global sports brand PUMA has officially opened its first-ever store in the North at SM City La Union, giving shoppers a new destination for athletic performance gear, sleek sneakers, and modern streetwear that blend style and comfort effortlessly.
Located on the Ground Floor of the new SM Mall of La Union, the store embodies PUMA’s signature mix of sport-inspired design and contemporary lifestyle fashion.
“We’re excited to open our newest PUMA store here at SM City La Union and bring our blend of sport and lifestyle to this vibrant community,” said Paolo Misa, Country Manager of PUMA Philippines. “This expansion reflects our commitment to reaching more Filipinos with world-class products. We look forward to becoming part of La Union’s growing energy and passion for active living.”
To celebrate the opening, shoppers can receive an exclusive PUMA bag with a minimum purchase of ₱10,000, available while supplies last.
Iconic Styles Arrive at SM La Union
The new store highlights PUMA’s most recognizable footwear collections alongside fresh, everyday designs made for movement and style. Whether you are a fan of motorsport-inspired silhouettes or minimal, laid-back pairs, the lineup offers something for everyone.
Speedcat OG: Motorsport Heritage Meets Modern Streetwear
The PUMA Speedcat OG, first introduced in the late 1990s, was inspired by Formula 1 pit crews and designed with precision and speed in mind. This low-profile sneaker combines sharp lines, premium materials, and a streamlined silhouette that channels racing heritage into a modern lifestyle look.
Available in Black, Red, and Metallic colorways, the Speedcat OG retails at ₱7,100.
Speedcat Ballet Café: Effortless Elegance in Motion
The Speedcat Ballet Café brings a refined twist to casual footwear, merging the grace of ballet flats with the relaxed appeal of sneakers. Soft textures and earthy tones like Prairie Tan and Dark Chocolate make it an ideal choice for coffee runs, strolls, or casual days out.
Perfect for those embracing the balletcore trend, this pair offers an understated, feminine look with signature PUMA comfort. Priced at ₱5,200, it’s a chic essential for easy everyday wear.
Bella UT: Clean, Lightweight, and Versatile
The PUMA Bella UT is designed for those who value comfort and simplicity. This lightweight, breathable sneaker transitions seamlessly from errands to travel, offering all-day support in a minimalist design that complements any outfit.
Available at ₱5,200, the Bella UT is proof that simplicity and function never go out of style.
A New Style Destination for Northern Shoppers
From the bold Speedcat OG to the graceful Ballet Café and the effortlessly versatile Bella UT, the new PUMA store at SM City La Union invites shoppers to explore performance, fashion, and comfort in one space.
This opening marks PUMA’s growing footprint in the Philippines, bringing its world-renowned designs closer to northern communities and reinforcing the brand’s mission to blend athletic performance with modern lifestyle wear.
Visit PUMA SM City La Union beginning October 17 to shop the latest collections.
Follow PUMA Philippines on Instagram, Facebook, and TikTok for more news and product updates.
For more information, visit www.puma.com.
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