I was never really good at make up until recently. I learned the basics and how to do a simple everyday make up. During the Shopee Beauty Affair, I learned more about the art of make up.
Shopee, a mobile-first social marketplace where everyone can browse, shop, and sell, aims to bring that collective knowledge closer to its users. Since its official launch last December, its community of hundreds of thousands of users has made Shopee the leading mobile marketplace where beauty enthusiasts can discover a wide range of hard-to-find but highly popular brands, all accessible and sold at affordable prices.
“We’ve seen a lot of beauty products become bestsellers on Shopee months before they are known in the mainstream. We owe that to our highly attuned community of buyers and sellers who can spot the trends even before department stores and malls do,” said Macy Castillo, Shopee Philippines Head of Commercial Business.
This knowledge of the industry and the power to create cult products usually reserved for beauty professionals have contributed to Shopee’s early success with the Philippines’ beauty buyers. With features such as the trending hashtags, curated collections, and popular products tab, Shopee creates a more personal online shopping experience by allowing its buyers to easily discover the products that suit their interests. “We aim to grow together with our users not only through the business, but also by becoming better informed about the beauty industry by learning from and celebrating the very people who use these products,” Castillo added.
Recently, Shopee hosted a beauty community meet-up called Shopee Beauty Affair at Prohibition Lounge to give both beauty enthusiasts and Shopee sellers the opportunity to meet, learn tips and tricks from each other, and bond over food, beauty, and fun activities. Not only that, they also get to learn valuable make-up tips from celebrity makeup artist Albert Kurniawan who conducted a makeup workshop on creating a Day-to-Night look and choosing the right makeup when shopping online.
Kurniawan, one of the country’s top makeup artists, says that when it comes to shopping for makeup online, one must find a trusted marketplace that offers a range of products suitable for every occasion. “Beauty enthusiasts are different from other enthusiasts because they look to expert opinions and peer reviews before buying anything online. It’s perfect because not only does Shopee offer a wide variety of products that cater to the beauty needs of the Filipino women, but it also helps its buyers decide on a purchase based on product and seller reviews.”
Albert Kurniawan during the day-to-night makeup workshop.
Some of Shopee’s top beauty sellers who featured their products at the event shared that Shopee regularly engages with its community of buyers and sellers both online and offline. “Starting and maintaining an online shop has its challenges, but thanks to Shopee, I was able to overcome them. I’ve been able to reach out and even develop personal relationships with a lot of my customers through events like this, which help double my sales the past few months.” says seller Eunice Hirakawa, owner of Kering Keri Store on Shopee.
Castillo affirms this community-centric initiative, “The Shopee community is our family. By connecting with our Shopee users beyond the app, we maintain our strong relationship with them, and in doing so, understand their needs better. So, watch out for more community events like this because we love meeting our users and hearing from them about how we can develop our business and deliver the best customer experience possible.”
Albert Kurniawan shopping for makeup from Shopee sellers.
During the event, I was able to score a few gems and on the actual Shopee app! I saw facial masks at Php 20.oo, etc. How cool is that!
Source: Press Release
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